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Major, weight management and special needs products for animals in the company in the United States Aarkstore
Although upper management weight and special needs (SWM) products for pets have for many years, they have not yet reached a level of market penetration related to the proportion of senior pets and overweight, and in the current market climate of these segments appear to be ripe for development much more important. With health and intense "premiumization" focuses on the company's global market, key drivers market include the increasing number of qualified personnel "pets. According to the American Veterinary Medical Association, the percentage of age U.S. dog population 6 or more rose 42% in 1996 to 44% in 2006, while the percentage of cats age 6 or older increased 37% to 44%. The Association for Pet Obesity Prevention reports that 44% of dogs and 57% of cats are overweight or obese from 2008, up 1 and 4 percentage points, respectively, since 2007, with older animals showing a much higher incidence of obesity and overweight.
Considering the overall market, Packaged Facts estimates U.S. retail sales at 4.3 billion dollars in 2008, with sales expected to rise to 2013, reflecting a compound annual growth rate of over 9%. Based on expert analysis developed Packaged Facts through "extensive market pet research collection, this new report examines all areas of the market, segmenting into four categories: (1) food for pets, including nutraceuticals trafficking, (2) the prescription of drugs for pets, (3) equipment and other products of non-food items, including mobility devices (harnesses, wheelchairs, shoes, etc.), hygiene products, the bedding, toys, and watering and feeding devices, and (4) supplements for pets. For each of these categories, the report examines the major competitive trends, major distributors, products and trends shaping the market today and in the future.
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With owner custom pet profiling based on a 2009 poll conducted animal owner by Packaged Facts, the report also profiles of users and the dog and lite weight management cat food thoroughly, using data from the winter Experian Simmons National Consumer 2008/2009 of the study, with additional data sources including Information Resources, Inc. InfoScan Review data to quantify sales of pet food trends and marketing activities in the channels of the mass market, and the American Pet Products Association APPA National Pet Owners Survey 2009-2010.
Contents:
Chapter 1: Summary
Introduction
Scope report
Four categories of products
Methodology Report
Market Trends
Retail Sales Top $ 4 billion in 2008
Most important food category, but the drugs Win
Market share by retail chain
Figure 1-1: Share of U.S. Retail Sales Weight Management and Senior Special Need of animal products by category, 2004 vs. 2008 (percent)
SWM IRI-Tracked Sales of Pet Food Dollar Up, Sales Down volume
Market Outlook
Marketing Trends
A Multicategory Market
Pet Foods at the base
Competitive structure global market
Market feed strengthens the foundations of the high weight management and food
Formulations and ingredients
Tags packaging product and business practices
Top Global Pharmaceutical Marketers Investing in the very medicines for pets
Features include products Myriad are concentrated in five sectors
Mixed / Superior products are the broadest Supplements Category
Consumer Trends
Formulas 20% use light weight management or senior
Light Formula Dry WM / Surpass Senior Formulas
White Collar Draw for Light / Dry Dog Food Formula WM
Figure 1-2: Rates of household purchasing management for light weight / dry and canned dog and cat food: 2004 vs.
2008/09 (percent of U.S. households with dogs or cats)
Patterns of animal supplements and weight control Treats
Light / WM and crowds of senior First are the owners of animals
Chapter 2: Market Trends
Introduction
Report Scope
Four categories Products
Methodology Report
Size and composition of market
Retail Sales Top $ 4 billion in 2008
Table 2-1: Retail Sales Principal, weight management and special needs Pet Products by Category, 2004 vs. 2008 (in millions of dollars)
The largest food category, but Medications Winning
Figure 2-1: Share of U.S. Retail Sales of principal, weight management and special needs Pet Products by Category, 2004 vs. 2008 (Percent)
Market Share by retail chain and category
Figure 2-2: Share of U.S. Retail Sales of principal and Weight Management Pet Food by Distribution Channel, 2008 (percent)
Pet SWM IRI-Tracked Sales of Food Dollar Up, Sales Volume Down
Table 2-2: IRI-Tracked Sales Dollar senior managing weight and feed, 2003-2008 (in millions of dollars)
Table 2-3: IRI-Tracked Sales volume of principal and management Weight Pet Food, 2003-2008 (in millions)
Sales by segment and type of animals
Figure 2-3: Share of IRI-Tracked Sales of principal and Weight Management Pet Food type: Weight Management by the main report, 2003-2008 (percent)
Table 2-4: Share of IRI-Tracked Sales of high feed and Weight Management: Dry Cat vs, 2003-2008 (Percent)
Table 2-5: 2004-2008 and 2003-2008 compound annual growth rate, dollar sales and earnings from growth in total sales IRI-Tracked feed upper and weight management (in millions of dollars and percent)
Dollar dog food and sales volume
Dollar Cat Food and volume of sales
Table 2-6: IRI-Tracked Dollar Sales of senior dogs and weight management Food by Type, 2003-2008 (in millions of dollars)
Table 2-7: Volume of IRI-Tracked Sales of senior management of weight and dog food, by type, 2003-2008 (in millions)
Table 2-8: Sale IRI-Tracked Dollar senior management of weight and cat food by type, 2003-2008 (in millions of dollars)
Table 2-9: Volume of sales IRI-Tracked principal and cat food weight management by type, 2003-2008 (in millions)
Market Outlook
Major Products, Weight Management Underpin Focus throughout the industry on the health of pets
A recession-resistant market
Table 2-10: Percentage of owners who plan to spend less on food animal / pet supplies or services in the next 12 months, February 2009
Table 2-11: Average Expenditure Veterinary: In man-animal Bond Among Dog and Cat Households, 2006 (in dollars)
Figure 2-4: Share of Total U.S. Pet Market: $ 70K + vs. Under $ 70K Income, 1997-2007 (percent)
Figure 2-5: Share of expenditures of U.S. Pet Market by category: $ 70K + Support Household Income, 1997 vs. 2007 (percent)
The Aging Pet Population
Figure 2-6: Percentage of dogs and cats 6 years and over: 1996 vs. 2006 (percent)
Overweight pets, obesity contributes to chronic diseases
Table 2-12: Percentage and number of overweight and obese dogs and cats, 2008
Table 2-13: Percentage and number of overweight and obesity in dogs and cats, 2007
Consumer Awareness excessively Pet weight, obesity
The Association for obesity prevention company (APOP)
/ Hill Alliance for Healthy Pets AVMA Program
Other companies also deal
Media specialist on board in awareness
Consumer interests in functional foods Pet strong and growing
Table 2-14: Use of Specially formulated dog food: 2004, 2006 and 2008 (percent)
Table 2-15: Use of Specially formulated food for cats OF: 2004, 2006 and 2008 (percent)
Table 2-16: Percentage of owners of dogs and cats who have purchased pet food fortified in the past 12 months: 2002, 2004, 2006 and 2008 (percent)
Pet Food labeling requirements and calorie statements
Sales of drugs for animals Going Strong
Figure 2-7: U.S. Retail Sales drugs for animals: 2003, 2007 and 2012 ($ Billions)
Pet supplements on high
Figure 2-8: Retail sales of pet Nutraceuticals & Food Supplements: 2003, 2007 and 2012 (in millions of dollars)
Greater emphasis on senior veterinarian, Overweight Pets
Major, healthy weight also focuses on service providers for pet care Other
Overseas
Growth market provided
Table 2-17: Projected Retail Sales of primary, weight management and special needs Pet Products by Category, 2008 vs. 2013 ($ Millions)
Figure 2-9: Share Projected U.S. Retail Sales of principal, weight management and special needs Pet Products by category 2008 vs. 2013 (percent)
For more information please visit:
http://www.aarkstore.com/reports/Senior-Weight-Management-and-Special-Needs-Pet-Products-in-the-US–31234.html
PH.NO. 919272852585
About the Author
Aarkstore Enterprise press@aarkstore.com http://www.aarkstore.com
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