DOG KENNEL SUPPLIES

Aarkstore Enterprise-Pet Supplies,Pet Care Products,Pet Health,Pampering,U.S.,8th Edition

Pet Supplies and Pet Care Products in the U.S., 8th Edition: Pet Health and Pampering: The New Value Equation

Table of Contents :  
Chapter 1: Executive Summary
Introduction

Market Definition

Exclusions

Four IRI-Tracked Product Categories
Report Methodology

The Market

Retail Sales Slow in 2009
Figure 1-1: U.S. Retail Sales of Pet Supplies: 2005, 2009 and 2014 (in millions of dollars)
IRI-Tracked Sales at $1.9 Billion
Sales by Product Type
Natural and Organic Product Sales and Market Share
Retail Channel Shares and Trends
State of the Market

The Marketers

Number and Types
Second-Tier Multi-Category Marketers
Natural Product Specialists
Nestlé Purina Leads in IRI-Tracked Sales
Mergers & Acquisitions
Celebrities Weight In
Licensing Bigger Than Ever
The Private-Label Factor

Marketing and New Product Trends

Pet Market Advertising Tops $500 Million
Non-Traditional Media
Social Networking
Cause-Related Marketing
“Green” Initiatives
2009 a Record Year for New Product Entries
Dominant Themes Involve Premium Appeals

Retail Channel Trends

Economic Concerns Intensify Cross-Channel Competition
The PetSmart/Petco Dynamic Duo
Pet Superstores vs. Discount Stores
Independents and Supermarkets Continue to Slide
Non-Traditional Channels Gaining Ground
Independent Pet Stores Feel Economic Pinch

The Consumer

53% of Households Own Pets
Overview of Dog and Cat Supply Purchasing
Figure 1-2: Household Purchasing Rates for Dog or Cat Supplies by Category, 2009 (percent of U.S. households)
Two-Thirds Are Receptive to Affordable Natural/Organic Pet Supplies

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Chapter 2: The Market
Introduction

Market Definition

Exclusions

Four IRI-Tracked Product Categories
Trade Associations and Shows
Regulatory Agencies and Trends
Report Methodology

Market Size and Growth

Retail Sales Slow in 2009
Table 2-1: U.S. Retail Sales of Pet Supplies, 2005-2009 (in millions of dollars)
IRI-Tracked Sales at $1.9 Billion
Table 2-2: IRI-Tracked Sales of Pet Supplies, 2005-2009 (in millions of dollars)
Table 2-3: IRI-Tracked Sales of Pet Supplies by Category, 2009 vs. 2008 (in millions of dollars and units)
Table 2-4: IRI-Tracked Sales of Pet Supplies: By Category, 2005-2009 (in millions of dollars)
Table 2-5: Growth of IRI-Tracked Sales of Pet Supplies: By Category, 2006-2009 (percent)
Table 2-6: Dollar Change in IRI-Tracked Sales of Pet Supplies by Category, 2005-2009 (in millions of dollars)

Market Composition

Sales by Product Type
Figure 2-1: Share of U.S. Retail Sales of Pet Supplies by Animal Type: 2009 (percent)
Share of Dog Supply Sales by Product Category
Table 2-7: Share of U.S. Retail Sales of Dog Supplies: By Category, 2009 (in millions of dollar and percent share)
Table 2-8: Average Annual Dog Supply Expenses: By Category, 2009 (in dollar)
Share of Cat Supply Sales by Product Category
Table 2-9: Share of U.S. Retail Sales of Cat Supplies: By Category, 2009 (in millions of dollars and percent share)
Table 2-10: Average Annual Cat Supply Expenses: By Category, 2009 (in dollar)
Share of IRI-Tracked Sales by Product Category
Table 2-11: Share of IRI-Tracked Sales of Pet Supplies by Product Category: 2003, 2006 and 2009 (percent)
Share of Independent Pet Store Sales by Animal Type
Table 2-12: Share of Independent Pet Store Pet Supply Sales by Category: 2005-2008 (percent)
Share of Dog Category Sales by Product Type
Table 2-13: Share of Independent Pet Store Sales of Dog Products: By Category, 2005-2008 (percent)
Share of Fish Category Sales by Product Type
Table 2-14: Share of Independent Pet Store Sales of Fish Products: By Category: 2005 vs. 2008 (percent)
Share of Cat Category Sales by Product Type
Table 2-15: Share of Independent Pet Store Sales of Cat Products: By Category, 2005-2008 (percent)
Share of Small Mammal Sales by Product Type
Table 2-16: Share of Independent Pet Store Sales of Small Mammal Products: By Category, 2008 (percent)
Share of Bird Category Sales by Product Type
Share of Herptile Category Sales by Product Type
Table 2-17: Share of Independent Pet Store Sales of Bird Products: By Category, 2005 vs. 2008 (percent)
Table 2-18: Share of Independent Pet Store Sales of Herptile Products: By Category, 2008 (percent)
Natural and Organic Product Sales and Market Share
Figure 2-2: U.S. Retail Sales of Natural and Organic Pet Care Products: 2004, 2009 and 2014 (in millions of dollars)
Figure 2-3: U.S. Retail Sales and Share of Natural Pet Care Products: By Category, 2004 vs. 2009 (percent)
Retail Channel Shares and Trends
Table 2-19: Share of Pet Supply Sales: By Retailer Type, 2006 vs. 2009 (percent)
Dog/Cat Household Pet Supply Purchasing by Channel
Table 2-20: Pet Product Purchasing Patterns Among Dog or Cat Owners: By Retail Channel, 2007-2009 (percent of U.S. dog- or cat-owning households)

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